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Archive for October 2010

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Save ?509 When You Buy a New Car !!!

New findings from Confused.com show that savvy shoppers could save up to £509* when buying a new registration car this autumn, simply by sorting out their finance before heading to the garage.

Figures from the Finance and Leasing Association** show that more than a quarter of a million new car buyers used dealer finance to fund their purchase in the first six months of 2010, equating to nearly half (49.4%) of new car purchases. The majority (57%) of this dealer finance was used for personal contract purchase (PCP), where customers pay a set monthly fee and at the end of the contract have a choice of whether to hand the car back, buy it outright or use any equity towards a deposit on another car.

Whilst the different car finance options can look like an attractive proposition to fund a new car purchase, they don’t all lead to outright car ownership at the end of the term. For those whose aim is to fully buy the car, these deals might not be the most cost effective finance option, and it could pay to sort out a loan before heading to the local dealership.

Chris Griffiths, Head of Loans at Confused.com, said: “Customers should be certain to consider all finance options available before committing to dealer finance when it comes to purchasing a new car, as a secure Loan company may prove the cheaper option. Consumers should try to plan their purchase, giving themselves time in advance to review and research financing options, and should look to shop around.

“When looking for a personal loan a customer’s existing bank is a good place for them to start as preferential rates may be available for existing customers, but they should still be compared against deals available online and elsewhere. Borrowers should be sure not to only use the headline APR to weigh up which option will be cheaper, but make sure the monthly repayment amount stacks up, that it is affordable and check the total cost for credit as set up fees may be applied.

“Lastly, consumers shouldn’t totally discount other potential benefits when making a decision, for example dealer finance may include servicing costs or free car insurance while a personal loan provider may allow a payment holiday to be taken during the term of the loan.”

Confused.com is one of the UK’s biggest and most popular price comparison services. Launched in 2002, it generates over one million quotes per month. It has expanded its range of comparison products over the last couple of years to include home insurance, travel insurance, pet insurance, van insurance, motorbike insurance, breakdown cover and energy, as well as financial services products including credit cards, loans, mortgages and life insurance.

Confused.com is not a supplier, insurance company or broker. It provides a free, objective and unbiased comparison service. By using cutting-edge technology, it has developed a series of intelligent web-based solutions that evaluate a number of risk factors to help customers with their decision-making, subsequently finding them great deals on a wide-range of insurance products, financial services, utilities and more. Confused.com’s service is based on the most up-to-date information provided by UK suppliers and industry regulators.

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Viral marketing script !!!

What is Viral marketing !

How does it Apply to the current market Trend!

It is a Proven Concept,Viral gate uses the same viral technology that made FaceBook so popular to help you viralize your content on any page of your existing website.
Viral marketing script

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Used Car Warehouse in Savannah, GA, Selected as a MOTOR TREND?

Norcross, GA (PRWEB) October 16, 2010

MOTOR TREND® (www.motortrend.com), a publication of Source Interlink Media, LLC, a subsidiary of media and marketing services company Source Interlink Companies, Inc, and EasyCare® (www.easycare.com), the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience, today announce that Savannah Used Car Warehouse, in Savannah, GA, has been selected as a MOTOR TREND® Certified Advantage dealership.

Savannah Used Car Warehouse is one of the first 100 dealers in the United States chosen to participate in this program created by MOTOR TREND and powered by EasyCare. By operating as a MOTOR TREND Certified Advantage dealership, Savannah Used Car Warehouse will provide consumers with the added assurance that all of their vehicles meet the strict standards of the MOTOR TREND program, as well as providing other enhanced benefits typically associated only with luxury vehicle purchases.

Larry Dorfman, Chairman/CEO of EasyCare, says, “Savannah Used Car Warehouse was selected as a MOTOR TREND Certified Advantage dealership because of its superior record of customer service and satisfaction. Now, pre-owned vehicle buyers in Savannah, GA and surrounding areas can have an exceptional buying experience matched by a superior ownership experience, supported by the MOTOR TREND Certified Advantage/EasyCare brands in partnership with Savannah Used Car Warehouse.”

MOTOR TREND Certified Advantage participation is limited to select dealers who have been individually chosen by MOTOR TREND and EasyCare for their dedication to customer service and vehicle excellence. These dealers are then thoroughly trained per the program’s national specifications to deliver a noticeably better buying and ownership experience in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of their customers’ experiences to ensure the highest customer satisfaction ratings of any certified program available.

“We’re thrilled to add Savannah Used Car Warehouse to the family of MOTOR TREND Certified Advantage dealers,” adds Ira Gabriel, Publisher of MOTOR TREND Magazine. “They are clearly dedicated to providing the kind of customer-focused experience that brings the pleasure back to buying and owning a vehicle.”

Savannah Used Car Warehouse will officially launch this program on October 28, 2010. For more information on the dealership, please visit www.savannahusedcarwarehouse.com. For more information about the MOTOR TREND Certified Advantage program, please visit www.motortrendcertified.com.

About EasyCare®, an Automobile Protection Corporation – APCO brand

Founded in 1984, Automobile Protection Corporation – APCO is the leading independent provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long-term positive bonds between the consumer and their dealership. APCO’s benefits are provided through a network of over 2200 franchise auto dealers under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry, including Jaguar, Land Rover, Mazda and Volvo. With over 2.8 million contracts currently in force, APCO has paid over Billion in claims, approximately 0 Million of which were in the last 12 months. Please visit www.easycare.com.

About MOTOR TREND® and Source Interlink

MOTOR TREND magazine, a publication of Source Interlink Media, LLC, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.6 million. Internationally recognized as the leading brand in automotive publishing, MOTOR TREND comprises MOTOR TREND magazine, the award-winning web site www.motortrend.com; MOTOR TREND Radio; Truck Trend; a MOTOR TREND channel on YouTube (www.youtube.com/motortrend), MOTOR TREND International Auto Show; internationally syndicated content; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards Program.

About Source Interlink

Source Interlink Companies, Inc., a recognized provider of targeted media and marketing services, is a leading U.S. distributor of home entertainment products and services and one of the largest publishers of magazines and online content for enthusiast audiences. Source Interlink Media, LLC creates and publishes content of interest to a broad range of enthusiasts through various media, including magazines, websites, wireless, television and radio. Source Interlink Distribution, LLC services retail store fronts throughout North America with DVDs, music CDs, magazines, video games, books, and related items, as well as related merchandising services. In addition to its catalog of virtually every English language magazine printed, the Company maintains the largest catalog of CDs and DVDs in the U.S. Supply chain relationships include consumer goods advertisers, subscribers, movie studios, record labels, magazine and newspaper publishers, confectionary companies and manufacturers of general merchandise.

Media Contacts:Jennifer Silverberg

VP, Marketing and Customer Experience
EasyCare
678-225-1000
JSilverberg(at)easycare(dot)com

Julie Smartz :VP Marketing
Source Interlink Companies
310-531-5994
Julie(dot)Smartz(at)sorc(dot)com

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Acquisio Announces Strategic Partnership with Clix Marketing

Earlier this week, performance media platform providers Acquisio unveiled another customer-focused improvement: a partnership with the world’s leading pay-per-click advertising agency, Clix Marketing. Via the terms of the partnership, Clix Marketing has become an Acquisio Systems Integrator and will be available to assist current and future Acquisio customers with online marketing campaign management and optimization. The company also announced that David Szetela, Clix Marketing’s CEO, has been added to Acquisio’s board of advisors.

As an Acquisio Systems Integrator, Clix Marketing experts who have been extensively trained on the Acquisio performance media platform will help clients make the most of their online marketing investment by providing real-world knowledge on everything from understanding which metrics to measure, to optimizing landing pages for higher conversion rates, or testing Google AdWords and Facebook ads to achieve a higher ROI.

“While Acquisio’s platform is easy to use right out of the box, some of our customers have asked us for a little extra help to maximize what Acquisio can do for them. Partnering with the leading online marketing agency in the world, we’re making a valuable resource directly available to our customers,” said Marc Poirier, CMO and co-founder of Acquisio. “Unlike other companies that try to stretch to be everything to everyone, and dilute their offerings in the process, Acquisio prefers to take a partnership approach. This allows us to bring in companies that share a similar unwavering commitment to stellar customer service, and possess expertise in areas with which our clients need assistance. Bringing Clix Marketing on as an Acquisio Systems Integrator is a perfect way to expand our client offerings and improve our clients’ level of knowledge while maintaining the highest level of quality and service.”

CLIX MARKETING PACKAGES

As an Acquisio Systems Integrator, Clix Marketing will offer two packages geared toward helping companies who have internal resources available, as well as companies that need more strategic marketing counsel. The Acquisio Quick Start package will provide:
Analysis of the expertise of the internal resources
Analysis of current PPC campaign structure and effectiveness
Detailed recommendations for resource allocation
Configuration of Acquisio algorithms and bid policies to meet PPC campaign goals
Detailed instructions for ongoing improvement of PPC campaigns – including fine-tuning of campaign and Acquisio parameters
Ongoing monitoring of campaigns through the platform and setup of alerts to the Clix resources.

For companies needing a more holistic approach to planning and executing in-house PPC programs, the Acquisio Mentoring package is the appropriate choice. The Acquisio Mentoring package includes all of the services in the Quick Start package as well as:

Assistance with recruiting and hiring top PPC campaign management experts
Acquisio training
Hands-on assistance for implementing campaign strategy and tactics, with optimization applied as frequently as daily through the combined efforts of internal and Clix Marketing resources

SZETELA CALLS THE PARTNERSHIP A WIN-WIN-WIN

Via the partnership, all Clix Marketing clients will have access to the Acquisio platform. “This is a win-win-win situation,” said Szetela. “Our clients benefit because we’ve found the absolute best software platform to help them manage their online marketing performance, including their PPC advertising. Acquisio clients who want or need an extra boost to their online marketing will benefit because they will have access to the top pay-for-performance agency that is actually collaborating with Acquisio on the software itself…talk about integrated! And our companies win because our combined offering strengthens us both, ensuring greater relevance in the quickly shifting online marketing/advertising landscape.”

ABOUT CLIX MARKETING

Headquartered in Louisville, Kentucky, Clix Marketing expertly creates and manages pay-per-click advertising campaigns on media channels like Google AdWords, Microsoft adCenter and Facebook. Their pay-for-performance-based fee structure keeps Clix focused on helping their clients steadily increase sales and improve campaigns ROI. Recently named the most trusted authority on PPC advertising in an independent poll, David Szetela hosts a weekly radio show, PPC Rockstars, speaks at international search and advertising conferences, and is the author (with Joseph Kerschbaum) of the Wiley/Sybex book “Pay-Per-Click Search Engine Marketing: An Hour A Day”. For more information, visit www.clixmarketing.com.

ABOUT ACQUISIO

The world’s leading developer of performance media solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks.

With more than 0MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aim Clear, Page Zero Media, Find Me Faster, Leverage Marketing, and SEER Interactive—helping them increase productivity, efficiency and ROI.

The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit www.acquisio.com.

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Upcoming WPL Webinar to Examine Recent Developments in Design-Build Case Law

Washington, DC (Vocus) October 15, 2010

Late this month, WPL Publishing will sponsor a webinar that is designed to help construction professionals manage design-build risks, among other things.

Addressing attendees will be Michael Loulakis, author of “Design-Build: Lessons Learned.” To register for the 90-minute event, scheduled for Thursday, Oct. 28, 2010, at 1:00 p.m. (EDT), visit http://tinyurl.com/32f3stp.

The promise of design-build has been shorter schedules with fewer disputes. In theory, having the contractor and designer on the same team should eliminate the bulk of construction disputes involving contract interpretation, design clarifications, requests for information, and coordination issues and reduce others such as differing site conditions. In addition, the owner should realize other benefits by having contractor input during the design stage, the elimination of the contractor selection phase, and the ability to start construction before 100 percent design completion. Has the reality measured up? Is design-build the way to go? What are the caveats? Where are the crevasses and sinkholes?

Mr. Loulakis will review the case law landscape over the past 15 years of design-build. He will reveal his findings based on more than 500 design-build cases, showing webinar attendees the way to successfully navigate a design-build project. Attendees will learn the following:
How to protect their position if something goes wrong.

What the key responsibilities of owners are in design-build.

Specific risks and liabilities that they need to protect themselves.

Disputes that are specific to design-build and how to avoid them.

Design-build disputes involving insurance, dispute resolution clauses, contract ambiguities, and contract document issues.

How to manage major design-build risks, including site conditions, preliminary design, performance versus design specs, shifts in standard-of-care boundaries, and subcontractor issues.

Issues they can expect as design-build and integrated project delivery evolve.

Mr. Loulakis is the president and chief executive officer of Capital Project Strategies Llc., a specialized consulting firm that provides strategic procurement, contracting, and risk-management advice to clients who develop and construct capital projects. He has worked with public owners on major infrastructure projects, particularly those delivered through design-build or public-private partnerships.

After his presentation, there will be an interactive 10-to-15 minute question-and-answer session addressing relevant topics.

Webinar tuition is based on location, not number of participants, so each registration site can have multiple participants for one low price. To register, visit http://tinyurl.com/32f3stp.

WPL Publishing Co., Inc. produces four construction newsletters: Construction Project Controls & BIM Report (www.projectcontrols.com)

Construction Claims Advisor (www.constructionclaims.com)

Green Building Insider (www.greenbuildinginsider.com)

Construction Advisor Today (www.constructionadvisortoday.com).

The company also hosts webinar series on topics relevant to the construction industry. WPL is on Twitter at CAT_Online.

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Small Business Marketing, Low Cost Advertising Ideas

Do you have a very small biz? Do you do your own marketing? Learn the most effective ways to market — that cost little or nothing — and you can do yourself. Real advice. Quality advice. From a 20-year pro.

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