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The Birth of a New Interactive Marketing Category
In response to the tremendous growth in online video viewing and the strong interest among professional marketers in online video marketing, the Web Video Marketing Council was recently established as an educational resource for professional marketers and communicators participating in this new and emerging interactive marketing category.
As part of its kickoff, the Web Video Marketing Council has authored what is believed to be the first white paper specifically dedicated to the web video marketing category. “Web Video Marketing: The Birth of a New Online Marketing Application” can be downloaded for free at www.webvideomarketing.org.
The Web Video Marketing Council (WVMC) website, www.webvideomarketing.org showcases fun and informative video examples of popular video marketing campaigns and provides an online news service with articles related to the video marketing industry. The Council also provides guidelines, information, white papers, and helpful resources for marketing professionals interested in web video marketing. The WVMC publishes its website as a free service for the professional marcom community.
Individual membership in the Web Video Marketing Council is free. Companies involved in the emerging web video marketing industry are invited to become sponsor members of the Council to actively participate in the development and governance of this new organization.
A founding sponsor of the WVMC is Flimp Media Inc. www.flimp.net, a leading developer of web video marketing technology.
For more information about participating in the Web Video Marketing Council please email to jomeara@webvideomarketing.org.
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